Detour
Michigan Cannabis · Take the High Road
A Michigan cannabis brand built to take the high road. Bold products, sharp branding, and experiences that make people stop and smile — from Dope Rope edibles to Dope Smokes pre-rolls.
Ventures
The ventures of Travis Hermiz
Two businesses, one operating philosophy: build something with a point of view, then hold it long enough to compound.
On paper, Michigan real estate and a cannabis brand have very little in common. One is slow, capital-heavy, and governed by permits and contractors. The other is fast, consumer-facing, and governed by taste. Travis Hermiz runs both because they balance each other in a way that makes him better at each.
Real estate supplies the discipline. Underwriting a building honestly, sitting through a renovation, and waiting years for improvements to show up in the numbers teaches a patience that most consumer founders never develop. It also removes the temptation to chase quick wins in the brand business, because the portfolio is already playing the long game.
Detour supplies the creative pressure. Building a brand people actually like forces constant attention to product, packaging, voice, and culture — the details that property investing lets you ignore. Between the two, the same rules apply: know your market, own the quality, and don't make decisions you'd be embarrassed to explain in five years.
Real Estate Investing
Acquisitions · Development · Value-Add
Acquiring, developing, and repositioning properties across Michigan with a value-add, long-term mindset — buildings that earn their keep and neighborhoods that get better for it.