Open Michigan highway stretching toward an orange and magenta sunset, evoking Travis Hermiz's road-trip inspired brand aesthetic

Michigan · Entrepreneur · Investor

Travis Hermiz

Travis Hermiz, Michigan entrepreneur, real estate investor, and founder of Detour, in a dark suit
Travis Hermiz — Michigan entrepreneur, real estate investor, and founder of Detour.

Entrepreneur. Real estate investor. Founder of Detour. Building bold brands out of Michigan.

Get in touchExplore Detour

About

Travis Hermiz builds businesses that refuse to blend in

Travis Hermiz is a Michigan-based entrepreneur, real estate investor, and the founder behind Detour — one of the state's most distinctive cannabis brands. His work spans property acquisitions and development on one side, and consumer brand building on the other, tied together by a simple conviction: the boldest version of an idea is usually the right one.

He started where a lot of Michigan operators start — buying, fixing, and holding real estate, learning how value actually gets created over years rather than quarters. That long-game mindset carried into cannabis, where he set out to build something with a real personality instead of another interchangeable label.

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Still frame from the short film about Travis Hermiz, the Michigan entrepreneur behind Detour

Watch · 3 minutes

The short film on building Detour

Three minutes on Michigan, real estate patience, and why a brand with a point of view beats another interchangeable label. Full transcript included.

Watch the film

Ventures

What Travis is building

Neon orange and magenta light trails on a dark highway, representing the Detour cannabis brand aesthetic

Detour

Michigan Cannabis · Take the High Road

A Michigan cannabis brand built to take the high road. Bold products, sharp branding, and experiences that make people stop and smile — from Dope Rope edibles to Dope Smokes pre-rolls.

About Detouryourdetour.com
Michigan city skyline silhouetted against a deep red dusk sky, representing Travis Hermiz's real estate investing

Real Estate Investing

Acquisitions · Development · Value-Add

Acquiring, developing, and repositioning properties across Michigan with a value-add, long-term mindset — buildings that earn their keep and neighborhoods that get better for it.

The approachDiscuss a deal
See all ventures

What drives me

Four rules behind every venture

  • 01

    Build bold

    Safe ideas get ignored. Every venture starts with a point of view strong enough to be remembered.

  • 02

    Bet on culture

    Brands win when they belong to people. Culture, community, and voice come before the media buy.

  • 03

    Obsess over product

    The packaging gets attention; the product earns the second purchase. Quality is the whole strategy.

  • 04

    Play the long game

    Real estate taught patience. Compounding beats hype, in buildings and in businesses alike.

Press & recognition

In the conversation

Coverage, interviews, and features on Travis Hermiz and Detour are collected on the press page. Journalists can pull approved bios and photography from the media kit.

Press & mediaMedia kit

Contact

Let's build something

For partnerships, press, or Michigan real estate opportunities, get in touch with Travis Hermiz.

Contact Travishello@travishermiz.com

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